Phone: (+356) 9949 6223​

Open position in Malta

Country Manager – Finland

The role

Are you an experienced Country Manager and a Marketing guru with strong knowledge of the online gambling scene in Finland? Are you focused on market growth? If you answered yes, then this is an opportunity to become part of a fast-growing, diverse team with a strong drive. We are committed to succeeding.

The Country Manager will be responsible for Betpoint Group’s overall profit and loss in Finland. This role will coordinate internally with stakeholders, but the primary focus is on driving country revenue. The role will enjoy a lot of flexibility and ownership and will be measured on meeting growth targets. The Country Manager will report to our Chief Commercial Officer and will ideally be based in our office in Malta or Barcelona, but the location is flexible.

Key Responsibilities

  • Overall P&L for country
  • Plan and coordinate marketing campaigns across all Betpoint brands
  • Maintain in-depth knowledge on the market, including competitive and regulatory/compliance situations
  • Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximise activity, to generate a return on investment and increase customer lifetime value
  • Constantly evaluate the marketing initiatives to improve efficiency and ROI
  • Optimise payment solutions; tailored to market


  • Have a passion for and deep understanding of online gambling with 2+ years of experience in the sector
  • Be well connected in terms of industry-relevant contacts in Finland
  • In-depth understanding of gambling products, branding and user flows
  • Have extensive commercial experience in a similar position
  • Know the local market conditions
  • Know how to get things done fast, be street-smart
  • Have strong planning and organizational skills
  • Be self-motivated, work under pressure and on own initiative
  • Have strong attention to detail and the ability to see the big picture
  • Have high energy, drive and a sense of fun
  • Best in class mentality
  • Be flexible, hands-on, always finding new opportunities
  • Able to remove roadblocks and work without giving excuses
  • Have excellent English and Finnish oral and written communication skills

Apply Now

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